Digital Marketing Plan - Integrated Implementation Plan - Digital Marketing Strategy Assignment Help

Digital Marketing Strategy Assignment Help 

Assignment Task:

Scenario: Online communities
Communities have always existed and within the dynamic digital environment many online communities have emerged. These online or virtual communities exist to share
information and interests, seek advice or support individuals. These communities can be managed by customers or by organisations. There are forms of online communities within all market sectors. It is important for marketers to understand online communities and the opportunities and challenges that they present. In your role as Marketing Manager of your own organisation, or an organisation of your, choice, you have been asked to consider how online communities could be utilised.

TASK 1 – PRESENTATION

In your role as Marketing Manager, you have been asked to produce a presentation, with supporting speaker notes, for the Senior Management Team (SMT). The presentation requires consideration of online communities within alternative market sectors.

Required:
(a) Provide a background to your chosen organisation that gives an overview of the customer base and the level of maturity in the use of online communities. 

(b) Compare and contrast TWO online communities across different market sectors from your chosen organisation. 

(c) Assess the benefits and challenges of using an online community for your chosen organisation.

TASK 1 – PRESENTATION

Task 1 (c): Having provided a comparison of online communities in different market sectors, candidates should assess the value of developing, participating in or monitoring an online community for their chosen organisation. The potential challenges should also be considered.

TASK 2 – DIGITAL MARKETING STRATEGY

You have been asked by the SMT to advise on three key elements required to develop or enhance a sustainable online community for your chosen organisation.
Required:

(a) Develop, with justification, TWO digital marketing objectives focused on developing or enhancing an online community. 

(b) Recommend a justified digital marketing strategy for creating/enhancing and managing an online community for your chosen organisation. 

(c) Determine the digital marketing mix required to promote the online community.

TASK 2 – DIGITAL MARKETING STRATEGY

This task is about enhancing an existing community or developing a new community for your chosen organisation. The community should be sustainable rather than a one-off campaign.

Task 2 (a): Candidates are required to develop, with justification, TWO digital marketing objectives. The objectives for Task 2 (a) should be in the context of the chosen organisation. The objectives should be justified using a relevant theoretical framework and evidence drawn from Task 1 (b) and

Task 1 (c).

Task 2 (b): Candidates are required to develop and justify an appropriate digital marketing strategy. The strategy will need to determine the audience, positioning, and type of content shared within the online community. There should be clear links showing how these strategic recommendations will deliver on the digital marketing objectives recommended in Task 2 (a). The strategy recommended should be justified using relevant theory, as well as any supporting evidence drawn from Task 1.

Task 2 (c): Candidates should determine an appropriate digital marketing mix. The marketing mix should focus on promotion of the online community.

TASK 3 – DIGITAL MARKETING PLAN

After submitting the recommended digital marketing strategy to the SMT, you have been further tasked with developing an integrated implementation plan.
Required:

(a) Describe, in detail, the tools and resources required to support the successful ongoing management of the online community. 

(b) Explain how the online community could be integrated into the chosen organisation’s wider marketing activities.

(c) Recommend, with justification, the key metrics and the tools or methods that will be used to measure the effectiveness of the online community.

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