Digital Marketing Strategy Proposal - Marketing Management Assignment Help

Assignment Task

Overview and learning outcomes assessed

The assessment places you the student in the real world role of a digital marketing consultant and is linked to the following module learning outcomes:

• To be able to identify the relationship between internet marketing and digital marketing.
• To recognise and describe the micro and macro internet environment.
• To develop the ability to integrate different elements of the online marketing mix, leveraging these techniques to achieve digital marketing objectives.
• To develop essential skills and techniques for work placements involving a website.

Your Task

You have been appointed as the new digital marketing agency for, Shirts Online. They have set an aggressive target of a 30% increase in turnover for 2021. They have allocated an online marketing budget of £200,000 to run March 2021 – March 2022.
 

Prepare a digital marketing plan to deliver this growth. In your plan, you should include:
 

1. A situation analysis identifying the key issues and objectives to be addressed in your digital marketing plan and a summary of your strategies to include:

• Identification of target market/s
• Generation of incremental revenue from the existing database
• key propositions/message strategy

2. An action plan outlining timing & delivery for key media channels and a simple budget of activities.

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