Digital Media Channel Effectiveness Review - Management Assignment Help

Assignment Task:

DIGITAL MEDIA CHANNEL EFFECTIVENESS REVIEW 

Purpose: 
A top-level review of 6 core digital marketing techniques to drive visits to a website 

Instructions: 
Review each of the 6 channels comparing current approaches to competitors and priorities need for improvement 

Give your summary assessment of opportunities to improve audience reach through the main media channels based on the techniques recommended in the course. 

VQVC Measures — use actual figures were known or rate e.g. Great, Good, Average, Poor 
• Volume: Number or % share of site visits 
• Quality: Dwell time or conversion rate to lead or sale 
• Value: Revenue per visit (e-commerce) or Goal value per visit (if goals set up for non-eCommerce site) 
• Cost: Cost per visit/lead/sale 

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