Digital Optimisation Diploma in Professional Digital Marketing - Management Assignment Help

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Assignment Task:

Task:

How to choose your organisation
Your chosen organisation could be the one you work for, one for which you are acting as a consultant, or another organisation of your choice.
You need to apply your learning to all of the tasks in this assignment. It is important, therefore, to choose an organisation that you are familiar with, and where there is sufficient scope for exploring one of the themes in the detail required.

How to choose an appropriate theme
The themes relate to marketing approaches which any organisation may face. You should select a theme which fits with activities/plans that your chosen organisation has adopted, or could adopt. You need to select the theme you are most comfortable with and where you will be able to access relevant information to address the tasks.
You will be required to justify why you have selected your theme in the organisation summary.

 

As a Digital Marketing Manager, you have been asked by the Senior Management Team (SMT) to consider the optimisation of digital marketing that will help the organisation meet its objectives for growth or sustain its current market position.
Theme 1: Market Penetration
The SMT has asked you to take responsibility for delivering a plan for digital optimisation, with the objective of creating growth or sustaining existing revenue through more effective market penetration.
You are required to assess the impact of factors from the digital environment, with the aim of achieving the objective for your chosen organisation. You are also required to develop a conversion optimisation plan, including relevant ways of measuring its success, in the context of your organisation’s goals, its market sector and current situation and relevant theoretical frameworks and concepts.

Theme 2: Market Development
The SMT has asked you to take responsibility for delivering a plan for digital optimisation, with the objective of creating growth or sustaining existing revenue through market development.
You are required to assess the impact of factors from the digital environment, with the aim of achieving the objective for your chosen organisation. You are also required to develop a conversion optimisation plan, including relevant ways of measuring its success, in the context of your organisation’s goals, its market sector and current situation, and relevant theoretical frameworks and concepts.

 

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