Digital Transformation of Financial Services case study - IT Assignment Help

Assignment Task

Activity 1

Q1: Select TWO data analytics techniques from lecture 1 and briefly discuss how these could be adopted to improve the performance and usefulness of customer service chatbots.

Activity 2

Q1: Consider the concept of open banking discussed in class. How does open banking affect customer-centricity?

Q2: Briefly discuss TWO challenges the digital transformation of financial services will bring to customer-centricity. Discussions must include references from lecture 3.

Q3: Briefly discuss TWO opportunities that digital banking will bring to the regtech industry. Discussions must include references from lectures 4 and 5.

Q4: FINWAY is a fintech that specialises in fast and inexpensive international money transfers. It has developed a 24-hour omni-channel customer support network that integrates SMS, email, live chat and twitter. Select TWO data analytics technique from lecture 1 and discuss how it can be used to help FINWAY provide customer service consistency across these channels.

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