Diploma in Management Studies Assessment

Assignment Overview

1. What is the different between Entrepreneurship and Businessman? (100 words)
2. What are the lesson learned from watching Steven Spielberg’s video? (700 words)
3. The life and work of an entrepreneur
4. List three (3) business lesson learned with reason.
5. Traits and characteristics that foster self-worth and individualism as entrepreneur.
6. Conculsion
7. What lessons can be learned from Steven Spielberg’s approach to following instincts as shown in his video “START Listening to Your INSTINCTS! | Steven Spielberg | Top 10 Rules”?
8. How does Spielberg’s career reflect the concept of a growth mindset according to Dweck (2016)?
9. In what ways does Spielberg demonstrate the importance of customer focus and co-creation in his filmmaking process?
10. How does Spielberg’s approach align with effectuation theory and responding to signals in the environment rather than long-term objectives?
11. How does Spielberg treat his audience as co-authors, and how does this relate to startup development and customer feedback principles?
12. How does Spielberg’s clear sense of purpose in storytelling relate to self-determination theory and entrepreneurial motivation?
13. What entrepreneurial traits does Spielberg exhibit, such as psychological capital, resilience, and authenticity, in his career journey?
14. How can Spielberg’s story serve as a model for aspiring entrepreneurs in balancing passion, instincts, and external feedback?

Brief Summary of Assessment Requirements

The assessment aimed to explore the concepts of entrepreneurship, the traits and characteristics that define successful entrepreneurs, and lessons that can be learned from observing real-world examples. The key requirements included:

1. Understanding Entrepreneurship vs. Businessman – Explain the differences in approach, mindset, and risk orientation (100 words).

2. Reflection on Steven Spielberg’s Video – Provide a detailed analysis of lessons learned from “START Listening to Your INSTINCTS! | Steven Spielberg | Top 10 Rules” (approx. 700 words).

3. Entrepreneurial Life and Work – Discuss the life experiences and career journey of an entrepreneur.

4. Business Lessons – List and justify three key business lessons derived from Spielberg’s insights.

5. Traits and Characteristics – Identify entrepreneurial traits that foster self-worth and individualism.

6. Conclusion – Summarize insights, connecting Spielberg’s approach to entrepreneurial theory and practice.

Additional guiding questions were included to ensure the student explored topics such as: growth mindset, customer focus, co-creation, effectuation theory, audience engagement, self-determination theory, psychological capital, resilience, authenticity, and the balance between passion, instincts, and feedback.

Assessment Approach by Academic Mentor

The Academic Mentor guided the student through a step-by-step process, ensuring each section was approached methodically and aligned with the learning objectives:

1. Understanding the Assessment Brief

   • The mentor first helped the student analyze the assessment requirements.

   • Key objectives were highlighted: distinguishing entrepreneurship from business management, reflecting on a real-world entrepreneur, and linking theory to practice.

2. Structuring the Assessment

   • The mentor suggested a clear structure to organize the response:

     • Introduction (Entrepreneur vs. Businessman)

     • Reflection on Spielberg’s video

     • Key lessons and traits

     • Conclusion

   • This ensured the student could address each requirement systematically.

3. Research and Theory Integration

   • The mentor guided the student to reference relevant academic theories such as:

     • Growth mindset (Dweck, 2016)

     • Effectuation theory (McGowan, 2020)

     • Self-determination theory (Deci et al., 2017)

     • Psychological capital (Bockorny & Youssef-Morgan, 2019)

   • Students were encouraged to connect Spielberg’s practical examples with these theoretical frameworks.

4. Content Development

   • For the Entrepreneur vs. Businessman section, the student summarized key differences in mindset, risk-taking, and innovation.

   • For the Reflection on Spielberg’s Video, the student was guided to:

     • Identify personal instincts and passion as drivers of entrepreneurship.

     • Highlight audience engagement and co-creation principles.

     • Discuss lessons on resilience, authenticity, and long-term motivation.

   • For Business Lessons, the student listed three lessons with reasoning: customer focus, adaptability, and following instincts.

   • The Traits and Characteristics section focused on psychological capital, self-worth, individualism, and internal motivation.

5. Review and Feedback

   • The mentor provided iterative feedback to refine clarity, coherence, and integration of theory with practice.

   • Guidance ensured word limits were respected, e.g., 100 words for entrepreneurship vs. businessman, 700 words for the reflection.

Outcome and Learning Objectives Covered

Outcome Achieved

• A cohesive assessment was produced that met the word count requirements and addressed all key questions.

• The student demonstrated the ability to link theoretical frameworks with real-world entrepreneurial behavior.

• Insights from Spielberg’s career were effectively analyzed and applied to broader entrepreneurial concepts.

Learning Objectives Covered

1. Understanding the distinction between entrepreneurs and businessmen.

2. Applying reflection and observation to analyze entrepreneurial behavior.

3. Linking real-world examples to academic theories such as growth mindset, self-determination, and effectuation.

4. Identifying key entrepreneurial traits including resilience, psychological capital, and authenticity.

5. Developing critical thinking skills by connecting instinct, passion, and audience engagement to business success.

6. Enhancing written communication skills through structured analysis and reflection.

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