Highlights
Dissertation Style Project Research
The word count for this assignment is 8,000 words, while the University accepts the 10% variance however going below the required 8,000 words reflects insufficient critical engagement.
The word count includes: the main text, including in-text reference citations and quotations.
The word count does not include:
- Appendices. These may be used to include supporting data, which may be too detailed or complex to include as a Table. They are not a device to incorporate material, which would otherwise cause you to exceed the word limit.
- Title page
- Contents page
- Abstract/executive summary
- Tables, figures, legends
- Reference lists
- Acknowledgements
Assessment Criteria:
Introduction provides an overview of the work : Fully identified and precisely articulated
Demonstrate a mastery of information literacy skills by critically engaging with a range of sources : Outstanding demonstration of the mastery of information literacy skills AND critically engaging AND with an outstanding range of sources.
Ability to critically apply academic theory, concepts and frameworks and evaluate its potential contribution to practice : Extensive analysis and evaluation of the case study Critical content relating to evaluation of prior empirical work or theory. Excellent Critical evaluation of theory or empirical work.
Understand how to draw upon secondary data to make original conclusions : Selection of appropriate and innovative method/s to analyse secondary data and critical and detailed justification of these choices AND Critical discussion on practical limitations of choices made.
Critical interpretation and discussion of findings, meanings or reading of the data and application to the chosen case study : Extensive logical and convincing discussion with extensive critical interpretation AND Extensive interpretation/findings are related to the case study AND Extensive links between the different sections of the report.
Reflexive understanding of strengths and weaknesses based on group work and the experience of developing a report : Demonstrate an in-depth reflection on, or personalization of the research skills and subject knowledge developed in the Project Module.
Structure, referencing and writing style : Clear and appropriate structure and technically correct referencing and precisely articulated.
Project Details
Company Under Research # cc
The project is divided into three parts as below:
• Part ~1: Group research. This part is comprised of 3,000-words, the research will be conducted as a group and form the first part of your report. The writing up of this part is done individually not together.
• Part ~2: Individual research. This part is comprised of 4,500-words. This part is a further development of the previous group work; with an individual focus chosen by each student themselves and discussed with their supervisor, however revolves around the research question identified in part 1
• Part ~3: Self-Reflection. The final part is comprised of 500-words. This final part of the report is a personal reflection by each student.
Overview
Management Consultancy Report Section - 3000 words.
Work with your group to produce this but write it individually. Appendices may be shared.
Identify an organization to carry out a strategic management analysis on. Report on the main strategic challenges it faces and develop a strategic approach for the next three-five years. In your report you should address how the organization should make the case for change with its stakeholders and you should also incorporate a discussion of the ethical challenges your company is likely to face.
2. Individual Report on a problem, theory or issue - 5000 words
Identify one specific element of your strategic analysis for further investigation. This could be a theoretical area that interests you e.g.:
• for instance the RBV or institutional theory or
• an phenomena/issue (for instance Fairtrade certification) and
using secondary sources research how the theory or issue has developed and impacted upon practice. (4,500 words)
Additionally, add your reflective statement - Look back over your participation in the project module, both in the groupwork and individual work. Identify any significant challenges that you met along the way, for instance the dynamics of working with your group and the challenges of undertaking research into your topic. Summarise how you responded to these challenges and how you developed new skills and capabilities in response to them, as well as how you will work differently in your career based upon your experience of studying for your MSc. (500 words)
Detailed Requirements:
Part One: Management Consultancy Report Section - c. 3000 words.
Work with your group to produce this.
Strategic Management Analysis Exercise. Identify an organization to carry out a strategic management analysis on. Report on the main strategic challenges it faces and develop a strategic approach for the next three-five years. In your report you should address how the organization should make the case for change with its stakeholders and you should also incorporate a discussion of the ethical challenges your company is likely to face.
How you should approach this:
For the Strategic Management analysis exercise you should focus on firms that are publicly listed on a stock exchange who are required to report annually, and these annual reports are a useful starting point for your research.
• Starting to look at your unit of analysis in a broad way and then tapering down to the specific is likely to be helpful - you may find more information is available about some aspects of a firm’s strategy than others so may want to tailor your inquiry to do this.
• To find information on companies - the corporate website, including the annual reports, of many companies is usually a good starting point, as you can often get a lot of information there aimed at investors such as the official line on the corporate strategy and structure, the company CSR policy and support for any philanthropic foundations, as well as a statement of financial position. If a UK or Chinese firm, IBIS world should contain a relevant industry profile., while Mintel should be useful to discern the firm’s market position. You should also search the Financial Times and perhaps other newspapers like The Economist, or newspapers from the firm’s home country if you are able to access them. The websites of the big accountancy firms such as Deloitte or KPMG sometimes also include useful reports and industry overviews. Do not overlook other resources published by the company also if useful evidence of a strategy, for instance social media posts. As ever you should also use Google Scholar or the Social Sciences Citation Index to see if there are any useful academic sources relevant to the company or industry and check to see if there are any useful contextual books in the library.
• Remember, searching for information can take a long time, but persist, and have a rigorous filing strategy to keep track of things that you find.
• When writing up, apply frameworks and theories that you have learned in your study to assess your company. Work through the basic strategy process of analysing the problems, choosing a strategy, and thinking about how to implement it. You should reference the relevant textbooks or academic papers that you adopt these theories from. We expect to see the theories rigorously applied, with the correct context and approach.
• Remember that this section should be written up individually so you can focus on slightly different aspects from your groupmates. However, you should share the research you have done, and you can also include the same or similar materials in the appendices as these elements are not marked. So, for instance you might do an analysis using a framework for your case that you can share.
• Think in terms of analysis and evaluation, and the effect of one thing on another. Analysis and evaluation will get you maximum marks, not simply describing your case. So as strategists, think carefully about what your organization should do about the challenges you identify
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