Domino's Pizza Enterprise LTD Case Study - The Largest Pizza Chain in Australia - Business Assignment Help

Assignment Task:

Description of the Organisation, Products & Markets 

Domino’s Pizza Enterprises Ltd (Domino’s) is the largest pizza chain in Australia in terms of both network store numbers and network sales. The first Domino’s Pizza store to open was in Springwood, Australia in 1983. The headquarter is in Hamilton, (Queensland) Australia. 

Domino’s Pizza Enterprise Ltd is also the largest franchisee for the Domino’s Pizza brand in the world. Domino’s holds the exclusive master franchise rights for the Domino’s brand with network in Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg and Denmark. The Domino’s brand is owned by Domino’s Pizza, Inc, a listed US company. 

Domino’s Pizza Enterprises (DPE) presently extends across several countries with more than 2,600 stores and is the leading international Domino’s franchise. In May 2005 Domino’s Pizza Enterprises Ltd became the first publicly listed pizza company in Australia. Donald Jeffery Meij is the present Chief Executive officer (CEO) and managing director (MD) of the Domino’s Pizza Executive Ltd. [Domino’s Pizza Enterprises Ltd Annual Financial Report 2018] 

Dominos is one of the leading global pizza outlets. The product line of Dominos is mainly concentrated on various kinds of pizzas which are customized with respect to the local markets. In Australia the most popular pizza offered by Dominos is the pepperoni pizza. In other places it ranges from a lot of vegan pizzas to other non-vegetarian pizzas. The market share of Domino’s Pizza Executive Ltd is huge with a wide span of network in many countries. 

Analysis of Industry & Competition 

The analysis of industry & competition around Domino’s Pizza Enterprises Ltd can be done using Porter’s analysis. Porter’s Analysis is a proven management framework which enables a brand like Domino’s to benchmark its business & performance as compared to the competitors and industry. 

Threat of New Entrants: The threat of new entrants is extremely high in the food consumption sector. Making an entry into the local business can be a possible threat as more outlets are already in presence in the market. Domino’s is an international food outlet with a lot of possible competitors in the market like Kfc, Burger King, Pizza Hut and more. 

Competitive Intensity: Domino’s being a favourite food outlet among the masses but still it has to be competitive with regard to its quality, price and choices of food options. Pizza Hut being in the same field remains a tough competition for Domino’s. [Domino’s Annual Report 2018] 

Threat of Substitute Products: There is a high threat of substitute products for the Domino’s Pizza. The substitute products in case of Domino’s Pizza includes the other rival businesses manufacturing the same product. There are many alternatives available which makes its quite easy for the customers to change  

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