Doritos: Marketing Strategy- Research Report- Marketing Report Writing Assignment

Internal Code: TV333

Marketing Report Writing Assignment:

Task: Name of product is Doritos (in Australia) Research & Referencing: To complete this task successfully, students need to engage in extensive research. Sources such as journal articles, websites, industry magazines, newspaper articles will be relevant to gather information. It is also very important that you conduct visits to local shopping centres to learn more about the brand and how it is currently marketed. You will be asked to provide a ‘Reference List’ (not a bibliography) In-text referencing: You MUST have a minimum of 3 to 4 references which include academic and newspapers. If you have not referenced your information correctly, your overall grade will be affected for this assessment. Word Limit: 900 words 1 Marketing Strategy Give a brief introduction to this section, explaining what areas it will cover (50-75 words). As part of the Marketing team for this company, you are asked to develop a new Marketing Strategy for one product within the brand discussed in Part A. 1.1 Target Market In this section you will identify and describe the Target Market using one or more of the segmentation variables. 1.2 Positioning Provide description of the Positioning Strategy. The use of a Positioning Map that draws the product’s position as well as at least three direct competitors on the map. 1.3 Product Strategy Provide detailed description of the new recommended Product strategy. This may include but is not limited to discussion the following: the three levels of the product, packaging options (including changes to packaging), stage in the Product Life Cycle, changes in flavours, sizes, etc 1.4 Price Strategy Provide detailed description of the new recommended Price strategy. This may include but is not limited to discussion the following: Pricing Strategy (cost based, value based, competition based), pricing tactics.