Dove's Real Beauty Campaign Mumbai Life Line

Assignment Task

Questions

1. Consider the following publicity campaigns:

a. Dove's Real Beauty campaign

b. Mumbai Life Line 3- Connecting the Unconnected by Mumbai Metro Rail Corporation, India

c. Manyata for Mothers: #DontForgetMoms

d. The Times of India's Lead India campaign

Research and examine any one of these campaigns and discuss the application of any two of the following communication and media theories to that campaign in a maximum of words.

1. Uses and gratifications theory

2. Agenda setting theory

3. Cultivation theory

4. Social learning theory

2. The documentary 'Cartoons go to War' shows how cartoons and animated features on television were used as a tool by the government to gain public support for their World War II military campaigns. Watch the documentary here and discuss the following questions with a maximum of words:

Based on the documentary, outline the ways in which cartoons and animated features influenced public opinion about global events in words.

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