Drawn from Methodologies - Issue Management Plan - Management Assignment Help

Assignment Task:

Task:

Drawn from methodologies - Issue Management Plan
(Dougall, 2008) Plus Jaques 2014.
References
Dougall, E. (2008). Issues management. Retrieved from
http://www.instituteforpr.org/issues-management/Jaques, T. (2014). Issue and crisis management: Exploring issues, crises, risk and reputation. Melbourne, Australia: Oxford University Press.
ASSIFNMENT 2
Issue Management Plan
Word count 2500. (Tables Excluded From Word Count.)
Issue: FIFA Corruption Case 2015
Organisation: FIFA
Wiki Link of Issue: https://en.wikipedia.org/wiki/2015_FIFA_corruption_case
Referencing style: Harvard.
Use scholarly sources as well as other sources (other sources for step 1, Scan and monitor what is being said, written and done by public, media, interest groups, government and other opinion leaders. What is being said on social media? Are social trends emerging that can impact on the organization? (privacy, GMO, whistleblowers, environment, hacking, anti-vaccination, etc)
In this assessment you’ll develop an issue management plan for an organisation and an issue or potential issue it is facing that you have identified through environmental scanning.
Relationship to assessment 3
Assessment Three –to develop a crisis management plan and crisis communication plan - will follow directly from this assignment (assignment 2), using the same organisation you use in Assessment Two, and imagining/preparing/envisioning that the issue you have identified and planned for has since evolved into a crisis. Therefore, for Assignment Two, ensure you choose an issue that has the potential to become a future crisis. 
(With appropriate consideration – you may use a known crisis and develop an issue plan that would have benefitted the organization in hindsight).
The following flow-chart provides an overview of a trajectory of issue to crisis. Use this as a guide to the path of assignments two and three.

• Assignment 2
• Step 1–Monitoring
• Analyze the business environment.
• Scan and monitor what is being said, written and done by public, media, interest groups, government and other opinion leaders.
• What is being said on social media?
• Are social trends emerging that can impact on the organization? (privacy, GMO, whistleblowers, environment, hacking, anti-vaccination, etc)
• Consider what may impact on the organisation or its divisions.
• Step 2–Identification
• Assess from the business environment those elements that are important
• Look for new patterns emerging from what most people take for granted.
• Identify the issues that impact on the organisation and are gaining widespread support or interest.
• What is the type of issue and where is it in its lifecycle?
•  
• Step 3–Prioritization
• How far-reaching will an issue’s impact be (product sector, company, industry)?
• Assess what is at stake—Profit? Reputation? Freedom of action - regulation?
• What is the probability of occurrence?
• How immediate is the issue?
• Step 4–Analysis
• Analyze the most important issues in some detail.
• Determine their probable impact on the company or its divisions as precisely as possible.
• Establish issue support teams if appropriate.
• Identify/rank stakeholders.
• May use traditional model such as SWOT analysis:In conjunction with a more advanced add-on:
• Mendelow’s Matrix (can use different models)
•  
• Also – can be more appropriate to analyse as:
• Stakeholder mapping –interest vs influence (made-up content)
• High Interest employees
• suppliers
• Mainstream media
• executive
• software developers
• Public - specific
• Government and regulators
• Low Interest People directly impacted
• Industry peak bodies
• Peak body professionals
• Online industry bloggers
• Peak body professionals
• Low influence High Influence
• Step 5–Strategy decision
• Create a strategic response and define the focus of the message.
• Identify the target groups.
• What are the company’s strategic options?
• What resources are needed?
• What specific actions should be taken? By whom? When? With whom?
• Develop topline issue management communication messaging (can repeat into Communication plan)
• Issue Plan (example) [Taken from The Do It Plan, Jaques 2000 ©]
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• Define the issue – (Problem + Impact = Issue)
• What is happening, how does it affect us? (EXAMPLE)
• We are moving data to a new higher-level cloud-based information system in October 2021 to ensure greater efficiency. Our data transition project potentially exposes our systems to unintended data theft in migration, this eventuality would adversely impact our customers’ trust and continued patronage.
• Overarching objective:
• A single objective – covers the issue, align with organizational strategies and objectives, specific, clear, unambiguous, measurable, understood and supported.
• We must ensure our customers understand the value of our data transition, and efforts we are taking to keep their information secure.
• Intended Outcomes
• Each outcome contributes to achieving the Overarching Objective.
• Intended outcome #1: Ensure customers are aware of reason for transition – to upgrade longer-term security and understand benefit to them.
• Intended outcome #2: Customers aware of future benefits to them.
• Intended outcome #3: Relevant regulators and industry bodies aware and support initiative.
• Target audience(s): who do we need to communicate with?
• Tactics for outcome 1,
• Create customer focussed marketing campaign
• FAQ on website
• Establish customer info line and train staff
• etc
• Tactics for outcome 3,
• Advise regulators and industry bodies prior to commencement of project – f2f meetings
• Organise steering/advisory group with regulators/industry
• Topline Messages: (can often be left to end of report / or worked from final stage)
• These messages articulate the position you have developed.
• Guide the information used in the tactics.
• Client data security has always been the number one priority
• Keeping information secure requires constant changes to data storage systems.
• We want our industry to be safe, and we are proud to be taking a lead on working with regulators both in the Australia and overseas to meet highest international standards.
• If you are concerned about a potential data breach – please call our customer service line etc.
• Step 6–Implementation
• Implement the policies and programs approved by management.
• Communicate the response effectively with each target group in a credible form.
• Advocate the company position to prevent negative impacts and encourage actions with beneficial effects.
• May use simple collation table of tactics flowing from Step 5:
• Tactic Who? Date Completed
• Press release Marketing and Public Relations Team November 2021
• Create client infosheetsHealth and Safety Team, Marketing and Public Relations November 2021
• Promote/distribute infosheetsMarketing and Public Relations Ongoing
• Train customer service operators in customer advice Health and Safety, Marketing and Public Relations November 2021
• FAQ on website Manufacturing Team, Health and Safety December 2021
• Meet with Industry bodies Senior Executives September 2021
• Change software if required IT March 2021
• Marketing campaign around changes Marketing and Public Relations May 2022
• Investigate regulations in other markets IT & Business Units January 2021
• Voluntary compliance with regulations in other markets Industry body liaison group Ongoing
• Represent industry on compliance/regulation committees Executive Ongoing
• etc Step 7–Evaluation
• Assess results.
• Evaluate the success of policies and programs to determine future strategies.
• Capture lessons from failures and successes
• (Given you may not be able to evaluate as the project – as you have not implemented it in real life – you can suggest how you would do so. And/or utilise Step 8.)
• (Step 8 - Conclusion – Reflection)
• Write a few paragraphs on how you view and rate the effectiveness of your issue management planning process. Consider both the real-world and theoretical purposes of issue management planning, and whether the plan you propose is likely to be of benefit or add value to your chosen organisation. If able, use theory to support your position and/or provide counter-arguments. Provide references to support your analysis – if appropriate.

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