DTT504 - Principles of Tourism Marketing - Marketing Assignment Help

Assignment Task

Learning outcomes:
LO.1 Identify and analyse what drives consumer value within various travel and tourism industries and how to capture that value through the marketing mix.
LO.2 Assess the impact of technologies on marketing operations within the travel and tourism sector.
LO.3 Identify and analyse environmental factors and information affecting marketing decision making within tourism and travel contexts.
LO.4 Develop and evaluate marketing plans for travel or tourism businesses utilising established theories of marketing to contribute to improved visitor experiences.

Related Graduate Outcome(s):
1. Apply effective verbal and written communication skills in order to communicate with diverse audiences in the tourism industry, to proactively support the visitor experience.
3. Analyse and evaluate local, national and international tourism operating environments in order to support decision-making in the tourism industry.
4. Develop, analyse and critique tourism business systems and processes that enable the delivery of a quality visitor experience and contribute to overall business effectiveness

ASSIGNMENT TASK
Tourism is New Zealand's largest export industry in terms of foreign exchange earnings. The travel, tourism and hospitality sector include hotels, B&B, restaurants, tourist destination, travel agencies, etc. and it directly employs one in eight New Zealanders (New Zealand Tourism, 2019).
Assume you are the Marketing Manager of a tour operator in New Zealand, and prepare a strategic marketing plan which includes all of the following:

Task 1:
a. Discuss the core concepts of marketing for the travel and tourism sector.
b. Assess the impact of the marketing environment on the company you selected.
c. Discuss the factors affecting consumer motivation and demand in the travel and tourism sector.
d. Analyse the principles of market segmentation and its uses in marketing planning at your company.

Task 2:
a. Analyse the importance of strategic marketing planning for the selected travel and tourism business.
b. Discuss the relevance of marketing research and market information to managers of your company.
c. Assess the influence of marketing on society.

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