Dutch Charity Auction at the Metro Bar - Management Assignment Help

Assignment Task:

Task:

The Event:
The event is in question is an evening Dutch charity auction at the Metro Bar, Luton. The consumers themselves would provide all items to achieve a variety of things to appeal to everyone. A Dutch auction is different from a traditional auction. Where a conventional start the price low, and attendees bid higher, a Dutch auction will start the price high and gradually decrease until someone yells the word '" bite!". Given this event's location, there will be a reasonable probability that the customers will know one another, thus creating a friendly rivalry between tables. Due to the event being a styled auction evening, there will be an 18+ age restriction as the venue staff will be serving alcohol to customers.
 

Marketing:
The primary forms the marketing will take is in online advertising and social media groups. There are over 620 million groups on Facebook alone, with over 1 billion users, 51 million situated in England. Given these statistics, it would be illogical not to promote the event on this platform and inform the public of the event's details.

The group will be created using a picture of the venue with related pictures to grasp audience attention in a simply yet effective way, the end goal will desirable be a positive cognitive response. Within the group It will sate the following:
- Location
- Prices
- Overall outcome of the event
- Facilities and entertainment on offer
- Food and Drink
- Open and close times
- How the evening will proceed
- The charity chosen for the event (RSPCA)
Staff members will also make physical posters before the event starts to advertise the event for the general public who walk past the venue in the daytime before the event occurs, which will generate interest for those who are not active online. Therefore, covering a larger consumer base. The next step is to invite supporters to the Facebook Event. Attendees will get notifications whenever a post to update the public is made, plus the ability to participate in conversations. Then ask followers, staff and board to mark themselves as "Interested". Prompt guests to invite friends personally as well as share to their entire News Feed.

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