Dynamics of Strategy - Report Writing - Management Assignment Help

Assignment Task:

Learning outcomes:

To consolidate learning on the module(s) to date through applied work on an annual report of Adidas and to emphasise the significance of strategy as a process.

To allow you to formulate, evaluate and communicate your strategic thinking.

To complement other module material to form an integrated part of your B835 learning experience and prepare you for the remainder of the module and the examination.

Assessment:

The nature of the task

Based on the analysis on the Annual report of Adidas, 2019, You are now to assume the role of internal/external consultant to Adidas’s senior management team and present your analysis for its consideration. Your report should focus on the set of strategic options in critically evaluating the sources of competitive advantage available to Adidas based upon identifying and evaluating their resources and capabilities. In your report you will be expected to provide information through a seven step scenario planning method (2500 words, 90 marks).

1. Develop an understanding of the type of company Adidas is and the type of industry it operates in (Company background/profile) -10 marks)

2. Critically evaluate the trends shaping the sports industry and Adidas’s strategy.  Your evaluation should begin at this stage by undertaking an environmental analysis of Adidas. The external environments involve with several factors, which can dramatically influence business strategy.   (External +Internal Analysis -20 marks)

3. The industry analysis concentrates on economic, political and market factors, which can impact the development of industry (TOWS matrix -10 marks).

4. Generate a set of future strategic options which leverage organisational strengths to take opportunities or rectify organisational weaknesses in order to overcome threats. (Generating strategic options-10 marks)

5. Evaluating and choosing between strategic options (10 marks)

6. Presenting strategic recommendation. (20 marks)

7. Conclusion. (10 marks)

(More information on the seven-step scenario planning method is available on the LMS).

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