Highlights
Learning Outcomes
1. To understand the concepts, theoretical ideas and build on the experience, and ideas from Unit 4 The supply chain game.
2. To evaluate and apply these concepts, theoretical ideas and empirical findings to develop your own views on strategic decision-making in organizations.
Case: The Pandemic's Bullwhip Effect on Food & Beverage Inventory
We chat with an expert about what's causing major supply chain disruption in the food manufacturing space and what brands can do about it.As the COVID-19 pandemic has progressed, so have the effects on supply chains across industries. Brands are feeling what is called the bullwhip effect, a supply chain phenomenon that has plagued the consumer-packaged goods (CPG) industry and caused major disruptions and allocation issues, especially in the food manufacturing space.The bullwhip effect causes massive miscommunication between suppliers and retailers as the demand for products increase and decreases exponentially in a short amount of time. As suppliers are fulfilling the demand of yesterday, the demand of today could be completely different from that of tomorrow.
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