E-Business and Marketing Plan - Product Solves for this Customer - Marketing Assignment Help

Assignment Task :

Background

Your assignment is to develop a Digital Business and Marketing plan for a new business that utilizes digital means as part of its core business model. This could include a web or mobile app, or an internet specific business model. You must propose the new business model. I urge you to think beyond a simple ecommerce website that “sells something”, and think about a creative, realistic and compelling competitive advantage meeting a gap in the market. You may propose an app for example. If you do propose a consumer good retail model (e.g., a website that sells apparel), then I will expect a detailed description of your channel structure and how you intend to achieve competitive advantage through a superior supply and/or distribution system (or other advantage). In essence, you are proposing a ‘startup’. A startup business model is characterized by rapid growth and diffusion, often disruptive in nature. 

Executive Summary: An executive summary does not introduce the paper, nor does it tell the reader the topics that will be covered. That is an introduction. Rather, an executive summary provides a brief version of the paper. It provides the reader an overview of major points and key recommendations (if any) prior to reading the entire plan. Traditionally, an Executive Summary was for busy executives who do not have time to read the whole report, but want a succinct overview. Therefore, you should summarize the most important points from each section of the paper, and write the executive summary last, since it includes information from the entire paper. 

Given this assignment requires conceptualizing a business model, please include a description of your product in the executive summary (an “Elevator Pitch”–what does your product do exactly?). Be very brief but precise. It must be easy to “get it” right away. 

The length of the executive summary should be proportional to the length of the report. It is on its own page–insert a page break at the end. 

Problem: Describe what problem your product solves for this customer (and/or if it has a social element, how does it bring people together in a meaningful way?).

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