Early 2000s, Pharmaceutical Marketers Main Concern - Management Assignment Help

Assignment Task:

Task:

Introduction
In the early 2000s, pharmaceutical marketers' main concern was maintaining customer satisfaction and increasing their profitability (Gryson, 2019). To achieve their goals, pharmaceutical companies throughout history used to promote their drugs and medical equipment by utilizing traditional marketing techniques that included detailing, free samples, flashy journal advertising and mailing (Podolsky, Herzberg, and Greene, 2019).  Because of the vast utilization of online media, it has been observed by Mackey and Liang (2013) that the social web positively influences patients, doctors, and healthcare associations, and they now can collaborate and share data with great ease. Digital marketing can be understood as an expansion of traditional marketing to prompt products and services but with the adoption of digital Webs and technologies. In other terms,

Background
According to the World Bank reports, the UAE pharma industry is likely to be worth of 11.1 million by 2030 with its rapid expansion and with its increasing demand for meeting the needs of the global population. The mid-term and long-term economic report also shows that this industry
is a potential sub-sector in the United Arab Emirates because of its growing demand and its technologically advanced nature to reach its customers. According to the reports published by the UAE Federal Customs Authority, the pharma industry of this nation imports pharmaceutical products that worth of 14.9 billion from other countries and the industry wants to reduce the import rate (Cantermjurray, 2020).

Research Questions, Aims & Objectives
1.3.1. Research Question
 What is the concept of digital marketing and multichannel communication?
 What is the impact digital marketing could cast on the acquisition of a competitive edge in terms of the UAE pharma companies?

 What is the digital marketing tooling the pharma companies could consider to digitize their businesses?
 What are the entrepreneurial strategies UAE pharma industry could pose for entrepreneurs to start new digital age?

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