EBM525: Global Leadership in Business Enterprises II - Management Assignment Help

Assignment Task:

Competencies of Agro Domestic Marketing team / Brand Managers

Step I- Identifying competencies

Step II- Define each of Generic Competencies

Step III-Describe Proficiency Levels for Generic Competencies

Step IV- Define Generic Competency Proficiency level indicators for each Proficiency levels

Step V-Self assessment

Step VI- Measuring in terms of capital/finance

Step I-Identifying competencies: for Marketing / Brand Managers

A  list of competencies are as follows:

1. Integrity/ Honesty 

2. Interpersonal skills 

3. Communication skills 

4. Vision and strategic thinking 

5. Initiative and Drive  /Ability to Plan and deliver results 

6. Timeliness 

7. Decisiveness:

8. Analytical and problem-solving abilities 

9. Coordination

10. Domain knowledge 

Step II-Define each of Generic Competencies(based on the responses of above respondents)

1. Integrity-

• Define and Explain ethical behavior

• Practice ethical behavior in difficult situations

• Accept others opinion and actions in non judgmental way

• Exhibit non racist, non sexist, non ageist behavior

• Interact with and appreciate people from diverse cultural, social and religious background

• Interact with and appreciate physically, mentally challenged individuals

2. Interpersonal skills-   

• Keep a group "on track" and moving toward the achievement of a goal 

• Maintain group cooperation and support 

• Interact effectively with peers, superiors, and subordinates 

• Express one's feelings appropriately 

• Use argumentation techniques to persuade others 

• Analyze behavior or self and others in group situations 

• Demonstrate effective social behavior in a variety of settings and under
  different circumstances 

3. Communication Skills

• Listen with objectivity and paraphrase the content of a message 

• Use various forms and styles of written communication 

• Speak effectively to individuals and groups 

• Use various media to present ideas 

• Express one's need, wants, opinions and preferences without offending the sensitivities of others 

• Identify and communicate value judgments effectively 

• Describe objects or events effectively

4.  vision and Strategic Thinking

• Recognize the relationships, complexities, and implications of a situation; 

• Anticipate possibilities

• Plan what to do and  attempt to develop a best guess about the future.

• Developing a strategy for focus and an opportunity to strike a balance between the often conflicting mandates of higher authorities and different stakeholders,

• help all stakeholders understand the value of the organization’s services.

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