ECO 150: Economics for Sports - Case Study - Assignment Help

Assignment Task:

Task:

Learning Outcome A:
Discuss and critique the social, business and economic factors that drive the demand for, and provision of, sports facilities, events and programs.
Learning Outcome C:
Understand the relationships between the business models of events, teams/franchises and facilities and their economic impacts and sustainability.
Learning Outcome E:
Understand and demonstrate the significance and complexity of assessing the economic impacts and sustainability of sport.

Case study – Question 1
BT Sport retains Champions League rights in

US$1.5bn deal

UK pay-TV broadcaster also retains Europa League as it sees off Sky, ITV and DAZN.
UK pay-TV broadcaster BT Sport has retained the exclusive rights to the UEFA Champions League, securing a deal worth US$1.5 billion to broadcast European club soccer's premier competition from 2021 through 2024. The deal represents the most lucrative for European soccer's governing body in regard to the Champions Leagueand sees BT continue to show every game live and air highlights in the UK. Under the contract's terms, BT has secured the rights to all of the Champions League, and the second tier Uefa Europa League for a further three seasons as well as adding the new third tier Uefa Europa Conference League for the same period. Totalling 420 games, the deal represents an increase of 77 games from the previous deal, and includes highlights and in-match clips.

Case study – Question 2
The Economics of the NBA “bubble”

When the NBA abruptly suspended its season in March because of the coronavirus pandemic, billions of dollars in TV contracts, corporate sponsorships and ticket sales were jeopardized. The plan for finishing the season in a “bubble”at Disney World in Orlando, Florida, will help the league recoup some of that money.
The NBA is set to restart on July 30, and players, support staff and the media covering those games are all currently under quarantine.
Marketplace’s Andy Uhler spoke to Joe Vardon, senior NBA writer for the Athletic, about how much the bubble — a controlled environment meant to prevent the spread of coronavirus— is costing the NBA, and why it’s probably money well spent.

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