ECO201A - Economics for Managers Assignment

Assignment Task

Assessment instructions

The purpose of the assessment is to assess student’s knowledge of the microeconomic models, specifically application of the market structures within a specific industry. Students are to select an organisation within a specific industry. Students are expected to analyse the selected industry from the perspective of the main characteristics of market structures. Based on the analysis conducted, students are to summarise their findings and make conclusions about the type of the market structure the organisation operates under. Following main characteristics should be analysed:

• Number of participants in the market

• Nature of the products/services offered

• Industry regulations, ease of entry and exit

• Nature of competition and price determination

In addition, relevant readings can be accessed through EBSCO Discovery Service (EDS), which allows you to search across a wide range of databases including:

• EBSCOhost

• Science Direct

• Emerald

• Taylor & Francis

• EBSCOe Books Business & Academic

• ICMS Library catalogue

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