ECON1555: Business Data Analytics - Report Writing - Management Assignment Help

Assignment Task:

Task:

Overview
This assessment task takes the form of a report, which you will prepare as part of a consulting research assignment.
A Consulting Firm in Melbourne has been approached by a client to do a consulting project on the status of Information Technology usage in businesses in Australia. The reason for this is that the client is interested in identifying strengths and areas for improvement in alignment with the Australian Government’s view that businesses need to be data ready and adept at using digital technologies including the internet to succeed in the digital economy. The client wants a ‘high-level’ view focusing on all businesses in Australia, and with an additional focus on SMEs (small and medium enterprises).

Research questions
The main research questions to be answered are the following:
1. What is the current situation for Australian businesses’ online presence, including large businesses and SMEs?
2. What is the current situation for Australian SME’s online presence?
3. What are the strengths of Australian businesses about online presence for all businesses as well as specifically SMEs?
4. What are areas for improvement for Australian businesses about online presence for all businesses as well as specifically for SMEs?

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