Ecotourism is a Kind of Tourism Case Study - Management Assignment Help

Assignment Task:

Task:

Ecotourism is a kind of tourism that invites people to visit places that are environmentally or otherwise threatened in order to raise money or improve the degenerating situation of the place. Ecotourism focuses on getting knowledge and getting experience of nature. (Fennell 2003). Positive tourist behavior and environmental awareness towards eco-destination are some consequences of ecotourism. Ecotourism can be identified differently on the nature and behavior of tourist as it is not same as traveling for entertainment (Dolnicar and Leisch 2008). These are the factors that show the determinants of ecotourism and its relevant behaviors are motivation (Luo and Deng 2008), environmental beliefs, ecotourism experience, and environmental identity. But these factors’ importance still remain to be explored as behavior of tourists toward the ecotourism has a broad range. (Prayag 2009).

1. Ecotourism literature
The Nature Based Destination Image is one of that factors that have received significant attention in the domain of ecotourism. In literature about regular tourism as well, the destination image has been extensively examined. (Whang, Yong, and Ko 2016). Some studies are indicate that ecotourism behaviors are influenced by nature based destination image. Overall literature supports the notion that there is a clear relation between the Ecotourist behaviors, attitude and nature based destination image. Moreover, some researchers like Milfont(2012) revealed that the time perspective also has an effect on pro-environmental attitude. So, there is a considerable connection between Environmental Belief and Time.

2. Ecotourism attitude
The attitude refers to responding to extreme situations in a place in negative or positive way, and it is considered that this attitude renders the evaluation of the place as a tourist spot (Lee, 2009). Some researchers like (Ajzen,1985) describe the tourist attitude as psychological phenomenon that tends to express the positive and negative assessment of places resulting in certain behavior, which contains effective, behavioral, and cognitive components (Liu, Li, and Pechacek, 2013). The individual emotional reaction towards the specific object is the effective component, while action towards predisposition is behavioral component.

3. Environmental belief
General beliefs referred as folk wisdom for the environment and the relationship between the environment and humans. The cultural assets, conservation of nature and awareness relates to Environmental beliefs (Wurzinger and Johansson, 2006). Environmental beliefs are important predictors of various tourist behaviors and attitudes suggesting that beliefs on the environment stem from modernization as well as economic development of the regions in consideration, which leads people to raise their concern regarding natural environment.

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