EFA and Clustering - Research Methods Introduction - Research proposal Assessment Answer

Research proposal Assessment Task

Your task is to prepare the data, run an analysis, answer research questions below and write a report with your findings.

You have to submit two files: R-code to run your program and your report in PDF or MS Word format.

To obtain the maximum available marks you should aim to:

1. Code all requested components.
2. Use a clear style of code presentation. Code clarity is an important part of your submission. Thus you should choose meaningful variable names and adopt the use of comments --- you don't need to comment every single line, as this will affect readability however you should aim to comment at least each section of code.
3. Have the code run successfully.

Output the information in a presentable manner and present your written analysis of the output.

Your task

It is of interest to determine if experts perceive supermarket chocolate differently to non-experts (the amateurs). You have to run an analysis and prepare a report using two types of analysis: EFA and clustering (weighted equally in terms of your grade). Specifically, your analysis should include:

Initial data discussion: Write an explanation of the data and any data manipulation performed prior to analysis should you do so.

Then for each method separately Research methods introduction: Write a short explanation (approximately 1 paragraph) of the analysis to be performed.

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