EGU8432: Impact of Social Media Advertising on Buying Behavior - Management Assignment Help

Assignment Task:

Task:

1. Research Problem
The problem of research study is related to the role of social media marketing in customer buying behavior. Fotis et al. (2011) stated that consumer buying behavior is mainly known as the process of customer decision making. It is helpful for an individual to search for, purchase, use, the disposal of goods and service to provide satisfaction for the consumers. Social media advertising is responsible for shifting the power from the markers to consumers. It is mainly because democracy allowed social media to all users. It will highlight the marketing tool related to buying behavior with the help of the five-step model for the companies. In the present context, most of the companies have a active relation with social media advertising.

2. Research Question
 Does social media marketing impact on customer buying behaviour?

3. Literature review
The research analyzed the information for the role of social media marketing in the counsumers buying behavior. Balakrishnan et al. (2014) stated that the emergence of web 2.0 is considered as a significant development in the whole history of commerce. It came along with social media as a technical revolution that had a massive impact on the traditional approach, brought a new era among the marketers, a period which changed the relationship between the marketers and stakeholders. Kumar et al. (2016) stated that advertising is a way by which consumer learn about new products, learn new things of the customers which may want and need. A lot of people makes poor choices when they come to make a purchase (Kumar et al., 2016). Direct marketing is an essential promotional tool which is used by retailers. There are various technical developments which are helpful for the retailers to reach the customers by the business in a different manner. Therefore, this type of event paved the way in the context of online retailing.

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