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EGY101: Exploring Gastronomy | Margaret River Gourmet Escape - Case Study Assessment Answers
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Internal Code: H_AH_CDCG_G
Task: Exploring Gastronomy | Margaret River Gourmet Escape - Case Study
Context: Food & wine events are important in the promotion of Australian gastronomy as many producers are based in rural locations and often do not have the ability to self-promote on a major scale. These events bring a range of producers together and therefore attract domestic and international gastronomic tourists who would have otherwise been unlikely to visit the region. Regional events benefit tourism throughout Australia as attendees often choose to travel to additional locations during their visit. In this assessment students will investigate the importance of food & wine events to producers and the strategies used by these events to attract potential gastronomic tourists to a region. Students will also gain an understanding of how external environmental, economic, social & political issues and emerging trends impact on food & wine events and how these can be managed to ensure the success of an event. Instructions: The Margaret River Gourmet Escape is a major food & wine event that takes place annually in Western Australia in late November. The event attracts domestic and international tourists who attend a number of food related workshops & seminars hosted by wineries and restaurants where they are given the opportunity to sample local food and wines. In addition, a range of different Australian & international celebrity chefs present each year, including Heston Blumenthal, Peter Gilmore, George Colambaris, Marco Pierre White, Rick Stein and most recently Nigella Lawson. Students are required to submit a report in which they analyse the Margaret River Gourmet Escape. The report should address the following:- Provide an overview of the event (focusing on the most recent occurrence) and outline the growth & development of the event over the last 5 years.
- Discuss the strategies that the event uses to promote Margaret River as a gastronomic tourism destination (domestically & internationally), with a focus on the local food & wine industry.
- Outline current environmental, economic, social and political issues (one for each category) that have the potential to impact on the future of gastronomic tourism in Margaret River and Australia as a whole.
- Identify two (2) emerging consumer trends and propose two (2) additional activities that could be incorporated into next year’s programme to address these trends and support the growth of gastronomic tourism in the Margaret River region. Research other domestic & global food events for inspiration.
- This report must be supported by both academic & non-academic sources.
- All submissions must be uploaded to the learning portal. No email or hard copies will be accepted.
- A minimum 2 academic (books & peer-reviewed journal articles) & 4 other sources (newspaper article, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
- Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.