Electric Push-bike Share Service - Pricing Strategy - Brand Positioning - Marketing Assessment Answer

Marketing Assessment Task

Topic1.
Product or service’s ( Electric Push-bike Share Service) brand positioning (Who are the market leaders for their chosen product or service? What niche have they identified
for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?)

Topic2.
Pricing strategy decisions for their product/service ( Electric Push-bike Share Service) (Students have addressed all or most of the material concerning pricing covered 
- Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new “service” should include here their plans for locations, hours of operations, and how their “service” plans on managing demand and capacity issues.)

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