EMBA J19 - Problem Challenge or Opportunity Within Their Organization - Strategic Marketing Approaches - Marketing Report Writing Assignment Help

EMBAJ19: Marketing Assignment Help

Assignment Task:

The purpose of the assignment is for students to apply concepts from the Marketing course to real challenges faced by them in their organizations. Students should identify a problem, challenge, or opportunity within their organization that they believe can be addressed using strategic marketing approaches, principles, frameworks, practices, etc. The submission is one individual assignment worth 100%, in report format, of no more than 2,500 words (excluding cover page, tables, figures, appendices, footnotes, and references). The report should provide adequate information on the “problem” that has been identified, including an explanation of why this is important (worth 10% of the mark) and, in general terms, how marketing approaches can be used to address/solve this problem (worth 40% of mark). Then, the report should provide details on the specific marketing approach(es) to be used and how they can be used in this situation as a set of strategic marketing recommendations (worth 50% of mark). Throughout this report, students should provide convincing arguments for their recommended approach(es).

All assignments must be submitted electronically to the Student Assessment Management System (SAMS). If you submit the assignment to a place other than SAMS (e.g. via email) then this may be regarded as a non-submission. To preserve your anonymity, please make sure you sign with your 6 or 7 digit Candidate Numbers, NOT your names.

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