ENG 113: Analysis of FIFA 15 and GEICO Advertisement - English Assignment Help

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Analysis of FIFA 15 and GEICO Advertisement

According to Kantar media data, “in 2018 the total U.S ad spend reached $ 151 billion, a 4.1% growth over the previous year” (Sweeney). Advertising is the most important part of any company which sales a product or provide a service. So, companies use different means of advertising, and it appears everywhere from billboards to cereal boxes. What consumers must understand is that advertisers spend millions in attempt to sell products, and they take their work very seriously, even though some advertisers use better appealing techniques than the others. At analyzing the FIFA 15 commercial and GEICO commercial, they both applied different appealing techniques to persuade their target consumers to buy their products. But, this ad for FIFA 15 is more effective because it effectively appeals to logic, credibility, and emotion by using realistic scenery, a famous athlete and dazzling visual effects.

The initial justification of the FIFA 15 commercial excels the GEICO commercial is for using logos effectively. The FIFA 15 commercial presents realistic stadium atmosphere with commentator and cheering fans at the background. The football fans enjoy the stadium environment as they enjoy the game itself. Furthermore, the fans are not only watch the match but also at the same time sing in the carnival atmosphere, which takes place throughout the game.

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