ENG4110: Engineering Research Methodology - Investigate Innovative Companies - Engineering Assignment Help

Assignment Task :

Task 1: Select an innovative company 

Please investigate innovative companies worldwide and select one that is close to your own area of interest. If you have your own innovation idea, you can select your own company, even if you do not have any company established actually at this stage. Just imagine what you would do if you had a company and you had to innovate and market your own unique/research-based product/service. 

Task 2: Describe the innovative service/product you want to investigate 

You should describe the nature of the innovative product or service that you want to focus on. Talk about what market needs this new service/product would satisfy and give background/justification for the development of this product/service. 

Task 3: Describe the ‘target market’ and evaluate the success of marketing the product/service 

How was the ‘target market’ identified that would benefit from this new innovative product/service? What communication/marketing methods were employed to convey the innovative nature of the product/service to the ‘target market’? How this new innovative product/service served the needs of the ‘target market’ and how the benefits offered were communicated to the ‘target market’? 

Please evaluate the apparent marketing/financial success of the company that marketed the innovative service/product in question. If you are evaluating your own innovative idea, please talk about the expected benefits/outcomes of your innovation by making a strong argument about the likelihood of market uptake and thus expected financial rewards. 

Task 4: Identify the development approaches to bring the idea to market 

Innovation of product and services often require the careful evaluation of approaches and methods to bring the product to market. Describe the approach used by the company (or your start-up company) to bring this product to market. Think about alternative strategies and risks that may be involve

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