Enhancing Parramatta’s Public Spaces: Feasible Facilities and Economic Impact Report

Task

The quality of public spaces impacts how places, people, and economies interact in cities. Public spaces can create value by enhancing the urban flow and economy. On the contrary, poorly utilised public spaces can devalue places and hinder a city’s productivity. The City of Parramatta will be a global city of five connected districts by 2050 (See Parramatta City Council’s Parramatta 2050 Strategic Vision Draft). For this assessment, you are required to write a 1200-word report. In this report, you need to identify a potential public space (such as Parramatta Square, Parramatta Park, Parramatta Riverside Theatre, etc in Parramatta and prepare a report proposing new facilities that can positively impact Parramatta’s economy. Your proposal must be feasible and sustainable, and align well with the strategic goals that are outlined in the Parramatta 2050 Strategic Vision Draft.

The report should consider the City of Parramatta as a global city and the public space as a space of human and material flows that can be used as an economic enabler. The report should propose how the new facility will be funded. It should show an understanding of different funding models and provide some financial modelling of the new facility.

Instructions

Select a public space in Parramatta that could be positively enhanced to improve the spaces of flow of Parramatta.

• You might like to choose any public space in Parramatta.

Develop a Proposal for Facilities:

• Suggest innovative facilities aligning with Parramatta’s global city vision.

• Ensure that the proposals are feasible and sustainable.

Analyse the likely economic effects of the intervention:

• Analyse how the proposed facilities could positively impact the local economy.

• Explain potential revenue generation. (In workshops you will learn about value capture. You need to use the knowledge that you learnt in the workshop for this part of the assessment.)

Financial Practices and Models:

• Include financial practices that support the proposed interventions.

• Present financial metrics that demonstrate the viability of your proposals. (You will learn how to do this in Workshop 4).

The structure of your report:

• Your report should have a title that gives an overview of the proposed intervention.

• Your report should have an introduction that briefly summarises the fundamental ideas that you will discuss.

• After the introduction, your report should have paragraphs.

• You may use headings to structure your report.

• You can use some text boxes and bulleted points if appropriate.

• The last paragraph of your essay will be a conclusion.

• Provide a list of references page/s with the details of the academic and non-academic resources used in the report.

• Use Appendices if necessary.

Submission guidelines

• The essay should be submitted as a Word or PDF following Turnitin in vUWS.

• Use a Title page.

• Use Table of contents.

• The language of reports should be formal, clear, succinct, and to the point.

• Summarise rather than using direct quotes.

• Use relevant and meaningful images and illustrations.

• Visualise your data with bar, line, bubble, or pie charts.

• The use of Artificial Intelligence (AI) or any tools is permitted to generate illustrations, models, and cost analyses.

• Include appropriate titles, captions, and source statements of data and images.

• Refer to your tables, images and photographs with numbers (Table/Figure 1 or 2 or 3).

• Refer to your photographs in the text with the appropriate number.

• Illustrations, images, and data sources must be included.

• Align your tables and figures in the centre of the page near the argument/statement.

• Keep the number of figures and tables to a minimum as appropriate.

• Use double-line spacing.

• Use 12-point font size - Times New Roman.

• Headings and subheadings must be consistent in format.

• Keep the use of dot points or other lists to a minimum.

• Include a list of references by mentioning the details of the resources used in the report, citing them appropriately in the main body/section of the report.

• You can use footnotes if you need them.

• Use in-text citations of the listed references.

• Use APA or WSU Harvard referencing style.

• Note that maps, images, data tables, appendices, and the reference list will not count toward the word limit.

• Keep within the word limit (plus/minus 10%)/DO NOT Exceed the word limit (plus/minus 10%).

Assessment Requirements Summary

The core objective of this assessment was to develop a 1200-word report that identifies a public space in Parramatta and proposes new facilities to enhance economic and social outcomes. The assessment required students to:

• Select a relevant public space in Parramatta (e.g., Parramatta Square, Parramatta Park, Parramatta Riverside Theatre).

• Propose innovative, feasible, and sustainable facilities aligned with the Parramatta 2050 Strategic Vision Draft.

• Analyse the potential economic impacts, including revenue generation and local economic stimulation.

• Incorporate financial practices and models, including funding strategies and financial viability metrics.

• Present the report formally, using headings, subheadings, tables, figures, and illustrations.

• Reference all academic and non-academic sources using APA or WSU Harvard style.

• Include a title page, table of contents, appendices (if needed), and adhere to formatting guidelines (12-point Times New Roman, double-spaced, concise language).

Key assessment expectations included economic analysis, funding models, financial viability, and demonstrating how public spaces can function as enablers of urban flow and productivity.

Approach by Academic Mentor

The academic mentor guided the student step-by-step to ensure clarity, feasibility, and alignment with assessment criteria.

1. Understanding the Brief:
   The mentor first helped the student interpret the assessment requirements. This included identifying the need for economic analysis, alignment with Parramatta’s global city vision, and the importance of financial modeling.

2. Selecting a Public Space:
   The mentor suggested evaluating multiple locations based on accessibility, current usage, and potential for development. Parramatta Square was chosen for its central location, cultural significance, and high pedestrian traffic.

3. Research and Data Collection:
   The student was guided to collect data on current usage, foot traffic, local demographics, and economic indicators. The mentor also highlighted sources such as the Parramatta 2050 Strategic Vision Draft, city council reports, and industry studies on urban public spaces.

4. Proposal Development:
   The mentor helped structure the proposal into sections:

   • Introduction: Overview of public space importance and economic potential.

   • Proposed Facilities: Suggestions included a mixed-use cultural hub, green spaces, interactive technology zones, and food and retail spaces to enhance visitor experience.

   • Economic Analysis: Discussion of potential revenue streams such as event hosting, retail leases, and service fees, alongside the positive spillover effects on nearby businesses.

   • Financial Modelling: Guidance was provided on calculating expected costs, potential income, and return on investment. Funding models included public-private partnerships, government grants, and sponsorship opportunities.

   • Sustainability Considerations: The mentor emphasized environmentally sustainable design and accessibility.

5. Presentation and Formatting:
   The mentor provided guidance on professional report formatting, including:

   • Proper use of headings, subheadings, tables, and figures.

   • In-text citations and reference formatting in APA style.

   • Integrating charts and visual data to support arguments while keeping figures minimal and relevant.

6. Review and Refinement:
   After drafting the report, the mentor reviewed content for clarity, flow, and alignment with learning outcomes. Feedback included enhancing economic justification, refining financial projections, and ensuring the recommendations were practical and implementable.

Outcome and Learning Objectives Achieved

The final report successfully addressed all assessment requirements:

• Public Space Selection: Parramatta Square was thoroughly analysed for its potential to serve as an economic enabler.

• Feasible and Sustainable Facilities: The proposal included a mix of cultural, recreational, and commercial spaces designed to attract visitors and support local businesses.

• Economic Impact Analysis: The report identified multiple revenue streams and quantified potential economic benefits using financial models.

• Financial Practices: Funding strategies and metrics demonstrated viability, including ROI calculations, grant utilization, and value capture principles.

• Alignment with Strategic Goals: Proposed facilities reflected Parramatta 2050’s vision of a connected, globally competitive, and culturally vibrant city.

• Professional Reporting Skills: The student produced a formal report with structured headings, visual data, and APA-referenced sources, adhering to formatting and submission guidelines.

Learning Outcomes Covered:

• Understanding urban public spaces as economic enablers.

• Applying strategic planning and financial modeling in real-world scenarios.

• Developing formal professional reports with clear, structured analysis.

• Enhancing critical thinking in urban planning, sustainability, and economic assessment.

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