ENT102 - Venture Ideation Reflective Journal - Management Assignment Help

Assignment Task

Context

The ideation process includes conceptualisation of the business idea, robust research into the industry and market forces, a clearly outlined business case to proceed or not, and pitching to stakeholders both to investors and often customers. However, it does not stop there, as stakeholders provide valuable feedback into both the process the entrepreneur has used and the business idea. The quality of the feedback is largely dependent on the quality and experience of the stakeholders consulted throughout the ideation process.

Successful entrepreneurs regularly reflect on processes, feedback and their own capabilities. Keeping a journal of reflections from the start of the ideation process is good practice as it captures current experiences, adds to the creative process, and assists entrepreneurs to view the paths taken towards goals as well as to identify any change in strategies if required during the product development.

In this assessment task, you will reflect on the ideation process, on your application of that process to your business idea, and on the stakeholder feedback given at each stage. Your reflection will include your own recommendations to yourself on how you may improve your future application of the process.

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