ENT103 - International Business Proposal Assignment

Assignment Task

The main objective of this assessment is to assess student’s comprehensive understanding and systematic and collaborative application of the knowledge of international business they have learned throughout the semester by developing international business proposal for expand its business endeavour in India/ China.

This assessment must be completed by each individual member of the group together through participatory and collaborative work environment under a group leader of each group. This international business plan will serve as a step-by-step guide to lead "OCHRE SUN" through the process of exporting its sunscreen products and services to international markets, especially in India or China. The Plan is divided into six sections following a time sequence. Each section helps to plan international business strategies and take effective export decisions. Companies, particularly "OCHRE SUN", that carefully use this guide will get the benefits of: assessment of export potential and capabilities; identification of target markets; choosing the best market entry strategy; selection of the most suitable marketing actions; better management of international business operations; and evaluating the financial resources, sales goals, and profits.They are required to produce an individual report that centers around the aspect (s) have developed as a group. They also need to present their group leaders allocated sections of the Business plan in front of class. The report should provide the following information:

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