ENT201A - Creativity and Innovation for Business

Assignment Task

1. Background or knowledge accumulation

• Seeking out a wide variety of perspectives on a problem
• Enhanced by reading widely, interacting with others, recording what is learnt and taking the time to research In this phase, we recommend observing everything around you while you are out with friends, practicing your favourite sport, doing what you love, like walking, reading, listening to music, dancing, going out, etc. Think about the world around you, what can be improve or is there a problem you could solve with a new product/service. Phase 1 should explain your thought process. Remember, 

2. The mind incubation process

• Allowing the subconscious to work through the information collected in Phase 1
• Enhanced by engaging in routine activities, regular exercise, play (e.g. board games and puzzles), meditation and reflection What have you discovered about yourself? Use the Creative Test, Human Brain Lateralisation and add your comments to each. What elements did you use to inspire creativity? What was the best? 

3. The idea experience

• The ‘eureka factor’ can occur at any time
• Enhanced by daydreaming about the project, practicing hobbies, working in a relaxed environment, setting aside the problem, and keeping a notebook At this point, you need to be able to select at least 5 potential ideas/opportunities and explain how you selected them.

4. Evaluation and implementation

• Requires courage, self-discipline and perseverance
• Enhanced by increasing energy levels, knowing the business planning process, testing the idea with smart people and viewing problems as challenges

In this phase we will not implement the idea, but taken in to account the three components of creativity, you must select one idea from Phase 3 using the evaluation method of your choice, you can choose one of the methods learned in class on week 2 and 4 or do your own research and explain why you chose that idea.

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