Highlights
In select your most appropriate cost-effective marketing strategies and conduct market research, brand, social media, and mobile testing of your own proposed venture. You will also identify the marketing mix to demonstrate your knowledge and understanding of the most appropriate marketing strategies for your potential customers.
1. Discuss a primary research method most appropriate to test your brand with your target market.
2. Evaluate the digital analytics including customer responses and feedback and explain the findings.
3. Discuss the Marketing Mix (7P’s) that will be used to influence your marketing strategy.
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