ENT60006 - Opportunity Discovery Individual Report

Assignment Task

The Opportunity Discovery (OD) report builds on Assignment 1A: Elevator pitch summary and Assignment 1B: Value proposition(at the end of this document). In Assignment 1A, you identified a problem or gap in the market and discussed how you might address that gap by providing a solution-factoring in the impact of the competition and how your solution may be profitable. With Assignment 1B, you developed a value proposition that outlined how your proposed solution creates additional value for your targeted market.

This assignment requires you to report on the second cycle of learning in your customer discovery and validation design process. It requires you to do so by building on the findings and feedback you received from the previous two assignments. Your report will focus on offering a solution to the problem by directly applying the concepts covered throughout the unit. The Opportunity Discovery is part of your pivot and iterate considerations. Pivots and iterations are a crucial part of the customer discovery process.

Based on insights acquired from customers, your startup idea thus evolves. In the early stages you focused on testing the problem, while this Opportunity Discovery report requires you to test the solution.

Application of relevant theories and tools acquired throughout the unit will allow you to consider the financials, key partners and channels and/or customer relationships crucial to your start-up’s viability and success.

Assignment details

Opportunity Discovery report will focus on offering a solution to the problem by directly applying the concepts covered throughout the unit. It's imperative that when you prepare your report you're not merely discussing or restating the theory, but instead showing your understanding by applying the theory to address the challenge or problem you have described.

The report is most likely to involve testing the problem, as well as the solution.

Sustainable Urban Mobility

With an easy-to-use software, EcoRide gives electric bikes as a economical urban versatility choice. It looks for to reduce pollution, ease traffic blockage, and allow city commuters an easy-to-use, ecologically capable mode of transportation. Due to its nearby possession and operation and commitment to sustainability, EcoRide stands separated from its competitors. The business intends to generate revenue by charging customers a rental charge for scooters.

Value Prepostion

In the ever-evolving landscape of urban mobility, EcoRide, a revolutionary mobile app and electric scooter network, seeks to provide a sustainable, cost-effective, and efficient means of transportation for millennials and urban young professionals. This report serves as a detailed exploration of the four-stage value proposition test conducted to assess the feasibility and customer interest in EcoRide.

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