Entrepreneurship and Consulting Innovation Assignment

Assignment Task

Executive Summary

• Who is the consultancy report prepared for?
• What is this consultancy report addressing?

Company Background

You may choose any company operating anywhere in the world and of any size.

This section should include:

• Background information about your client and their business concept
• Data on market size & target market of the business concept & key competitors.
• Explain how it is innovative using the innovation theories you learned.
• This section should include details about the location of the company and references on the market size in the area it is operating within.

Key Observation

• Identifying strong aspects of the business concepts (up to 3)
• How these identified aspects help the concept achieve its goals?
• Identifying a weakness (preferably a strategy) in the concept (only one).
• Explanation as to how this weakness limits the concept from achieving its goal
• While describing strong aspects of the business concept, you are expected to use references.
• While describing the weakest element within the concept, you are expected to use some references to support your argument that this element/strategy is indeed weak.

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