Internal Code : 3GDG
TASK1 Consider an entrepreneurial venture known to you from either the course materials or your own experience. a)Prepare a Word Document answering the following question: Describe its entrepreneurial lifecycle and analyse its experience in terms of the concepts described in the EIM course. The analysis should be carried out in terms of the concepts described in the topics 1, 2, 3 and 6 of the programme. From topic 1, the concepts related to the stages of the entrepreneurial life cycle (i.e. business opportunities, ideation and testing, business model generation, resource acquisition, management and execution). From topic 2, the concepts of identification and assessment of business opportunities. From topic 3, the concepts, frameworks and tools for turning ideas into products or services, measuring the customer response, and learning from this loop. From topic 6, the concepts related to effectuation and stages for funding a start-up. It is important to mention that participants can use content from other sources related to the concepts studied in topics 1, 2, 3 and 6. TASK2 b) Prepare a power point (PPT) presentation and a video addressing the following Describe your chosen venture’s business model using the Business Model Canvas, identify its strengths and weaknesses. Identify a challenge or opportunity for improvement in the venture described. Develop a proposal for improvement in response to this, utilising formal concepts from the topics 4, 5, 7 and 8. From topic 4, the concepts and frameworks related to the business model innovation process. From topic 5, technological concepts and trends that enable new innovative and disruptive business models. From topics 7 and 8, the innovation theories, methods and tools supporting entrepreneurs during the different stages of the entrepreneurial journey. The video should be of duration no more than three minutes and power point (PPT) presentation no more than six slides. TASK3 The Video Presentation: c)The video’s aim is to develop the participant’s ability to give a brief presentation. In particular, some recommendations for the video presentation are as follows:
Presentation and Video Format: Recommendations for presentation format are as follows :
Recommendations for video format are as follows:
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