Entrepreneurship & Innovation SBS – MBA Assignment

Assignment Task

Questions

1. Come up with an innovative idea

2. Define one Customer Persona for this hypothesis

3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently important and not satisfied

4. Describe what could be an appealing Value Proposition for this opportunity i.e., how your Value Proposition helps in solving their Jobs-to-be-done addressing the pains/gains of the persona 

5. Explain what could be an MVP you could develop to test whether your value proposition would be appealing to your target audience

6. Elaborate on how you could test the demand for your MVP

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