Entrepreneurship Report ‘ER’ - Management Assignment Help

Assignment Task

Assignment overview
This assignment is a mandatory submission, which means that in order to pass this unit of study, you must submit this assignment.
For this assignment, you will assume that you are a consulting entrepreneur who has been hired by a leading enterprise. You've been hired to examine, develop and launch a new innovation for your brands' 'product category' within the Australian marketplace.
You are required to select one of the following enterprises:
1- Penfolds – Product category: Wine.
2- Cadbury – Product category: Chocolate.
3- Tip Top Bakeries – Product category: Bread.
4- Bulla – Product category: Ice Cream.

You will need to use your entrepreneurial mindset to identify an innovation gap or opportunity. Once identified, you will then quantify and qualify this opportunity and/or gap as best you can, by using your developing knowledge on marketing and economic factors.

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