Environmental Analysis of The Potential Overseas Market & Australian Company -Management Assignment Help

Assignment Task

RESEARCH PROJECT DETAILS 

This research project is a foreign market feasibility study for an Australian company and its products (good, service or investment) entering an overseas market. Each student will be allocated a specific company and product and will have to choose an overseas target market based on the evaluation. This project will enable students to gain an appreciation and understanding of the following tasks required for success in international marketing: 

Part 1, due in week 6, requires an analysis of the various environmental variables of the chosen overseas market. The analysis will influence and determine as to how the firm should plan its international marketing strategy/ies. Part 2, due in week 13, requires students to assess various marketing mix options for the allocated company, based on the findings in part 1. Assignment parts 1 and 2 are to be submitted in report format based on primary and secondary research. Part 3, due in week 14, requires students to create a 3-minute elevator pitch in form of a video. The video should outline the key findings and recommended international marketing mix strategies. 

RESEARCH PROJECT OUTLINE 

• Research Project Part 1 
• 1.0 Environmental analysis of the potential overseas market 
• 1.1 Economic and financial 
• 1.2 Political and legal 
• 1.3 Cultural and social 
• 1.4 Other areas as relevant (eg demographics, technology) 
• Reference list and Appendices 

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