Environmental Analysis - SWOT - Marketing Assignment Help

Assignment Task:

Marketing Plan
Select a small or medium-sized organization, charities or public service having marketing orientation and operation. You can also propose a marketing plan for a new organization that you would like to develop. Prepare a marketing plan for the organization using a standard format of a marketing plan (see below).
Marketing Plan (30% in total) is divided into two parts. In Part 1, students are required to undertake Situation Analysis and in Part 2 students are required to develop marketing mix strategies based on their findings from Part 1. 
 
Marketing Plan Part 1 - Situation Analysis 
Word count: 2500 - 3000 words excluding cover page, appendices and references If you are working on this assessment individually, the word count limit is 1500 - 2000. 
 
The report must be typed with double line spacing using 12 font size.
 
Part 1 of the Marketing Plan must address all of the sections below:
1  Introduction
1.1 A brief introduction of the company in terms of major product/services and the industry within which the organisation is operating.
1.2 The vision, mission, goals, and objectives of the organisation.
 
2  Environmental Analysis 
This section requires thorough examination and analysis of factors related to political, economical, social, technological, legal and environmental (PESTLE) forces that have impact on your industry and/or organisation. 
 
3.0 Competitive Analysis 
3.1  An analysis of the target market ( Evaluate possible market segments and justify the choice of your segments) 
3.2  An analysis of the competitive environment identifying the main rivals in the market and their positions and major activities (market share, profitability, and marketing mix policies)
 
4.0   SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis
4.1  Internal SW (Strengths & weaknesses of the organization)
4.2  External OT (Opportunities & threats of the organization)

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