Environmental and Contextual Analysis - Management Assignment Help

Assignment Task

Marketing Plan – Phase II
•Environmental and contextual analysis

oSocial
oEconomic
oPolitical
oTechnical
oResources
•Program objectives
•Target market
oDemographics
oPsychographics
oBehaviors
oGeographic considerations
•Competitive analysis
oIdentification of competitors
oCompetitors strategies
•Learning program
oValue proposition and unique selling point
oPositioning or differentiation strategies
oProgram features
Marketing Plan – Phase III
Due in Week 4
Finalize the marketing plan by adding the final 1,400 to 1,750 words that include details for communicating your learning program. Include the following in your strategy:
•Message
•Creative strategy
•Communication methods
oAdvertising
oDirect response
oInternet-based communications
oSales promotion activities
oPublic relations
oSocial media
oMobile
oBlogs
oPodcasting
•Budget
•Evaluation techniques
Integrate previous sections of the marketing plan to create a final plan.
Ensure that your incorporate all available faculty feedback from previous weeks.
Include the following key components:
•Organization background
•Contextual or environment analysis
•Stakeholders
•Program objectives
•Target market
•Competitive analysis
•Program positioning and value proposition
•Primary message
•Creative strategy
•Communication tactics
•Budget
•Evaluation techniques

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