Essay on Business Decision Making

Assignment Task

 PP plc is a cake manufacturing company, operating in the UK and some parts of the Europe. Currently, some of their productions such as eggless cakes and vegan cakes have been outsourced due to lack of available resources. However, the strategic management of PP plc is looking to invest in a project manufacturing eggless cakes OR vegan cakes. They have called new business proposals and have finally, chosen two projects using managers’ discretion to make the final decision.

The initial investment required for project A (eggless cakes) is £78,000 and for project B (vegan cakes) is £82,000. The discount rate required is at 9%. The net cash flows for the two projects can be summarized as below:

You are required to write an essay on business decision making, comparing the key aspects of the payback period and Net Present Value (NPV), and financial and non-financial factors used to aid decision-making.

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