Essay on cultural and creative industries: Mass Communication Management

Internal Code: MAS2200

Knowledge and understanding of management, leadership and enterprise within the cultural and creative industries.

(a) Considering Kay’s (2014) discourse on the issues of leadership and management in a rapidly changing sector, explore and critically examine the role of the cultural manager and consider the social, political, cultural and economic environment in which they operate and the skills, attributes, knowledge and understanding needed to succeed and contribute to a sustainable and resilient sector. (b) Demonstrate an understanding of the cultural sector and the role of the manager and cultural leader. (c) Identify an understanding and critically evaluate skills needed for effective management, enterprise and leadership within the cultural sector. (d) Identify and apply key theories, concepts and  contemporary issues, relevant to the sector.