Essay Preparation Assessment :Essay Assignment - Scenario

Internal Code-MAS3123

Essay Assignment

Scenario: You are a business graduate employed as a marketing practitioner in a progressive international organisation.The Chief Marketing Officer has recognised your expertise and requested that you research a topic for a future internal magazine [see assessment 3]. The CMO has suggested that when you research the topic you should focus on academic journals rather than popular media [although a ratio of 6 to 1 would be acceptable].The CMO will supply you with a Microsoft Excel spread-sheet [via blackboard] to enable the collection and organisation of data [there is a reason for this and it will become apparent as you progress]. Your task is to investigate a topic [see below], to explore relevant references as they emerge. Within the spread-sheet you must record key themes, key words,and establish a hierarchy of importance. Each row within the spread-sheet must be limited to one key theme, therefore, it would be usual for each article to span more than one theme and have multiple rows. Each row should have the article authors’ names to enable sorting of the themes [this will be explained visually]. At all times you must relate/link your literature review to the unit learning. The CMO strongly emphasised the importance of appropriate referencing conventions. You are restricted to two quotes in the internal magazine, therefore, CMO has emphasised that you record your findings in your own words. However, as quotes must have page numbers these need to be recorded during the literature review.When your literature review is completed you will undertake a two-page research proposal. Question: Within the proposal you will: • State the research problem [the purpose of the work] • Outline the key themes within the literature • Express the future significance/contribution of your research • Detail the theory which will be the foundations of your future article