Highlights
Task
Tembusu Bio Science (TBS) is a Biotechnology company founded in Singapore six year ago. It has an R&D team developing pharmaceutical products. One of the products, Safe Water Pill (SWP), is a water purification tablet which is used to kill micro-organisms in water to prevent cholera, typhoid, dysentery and other water borne diseases. This tablet is useful in places where the water is untreated or has not undergone adequate purification before consumption. TBS has identified Cognia, a distant underdeveloped country with a population of five million people and a land area four times that of Singapore, as a potential market for SWP. Cognia is an ex-British Colony using English as the working language. However, it is made up of several tribes, each using their own dialects as the working language, and each occupying a separate region in the country. Thanks to funding by the United Nation, these regions are equipped with a mobile network which provides Internet access.
Assuming you are a TBS Marketing Manager and have been tasked with conducting a survey to better understand Congia and its people, so as to plan for customising SWP and marketing it in the country. Write an essay on the key fieldwork factors of your research. Your essay should have an introduction, a conclusion, and discuss the following three (3) key factors: International Fieldwork, Ethics in Fieldwork, and Internet and Computers in Fieldwork, in relation to your research.
In the essay, you should state any assumptions you made, and propose action items for each factor that would help your survey research project succeed.
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