Essential Determinants Pertinent to the Success of a New Pharmaceutical Product Management Assignment Help

Assignment Task

Lecturer Name: Subject: Assignment Title An assessment and illustration of the essential determinants pertinent to the success of a new pharmaceutical product.
The learning outcomes for this module are as follows,
Critically assess and appraise the Product Innovation dynamic used by a pharmaceutical company to drive business success in its business today
Evaluate the relative key factors that underpin the successful management of a pharmaceutical company’s research , development and commercialization activities.
Review the technology platforms for a number of pharmaceutical innovative products ,evaluate a range of those platform technologies and analyse the resultant success, failure or current position of those endeavours.
Understand and be able to discuss the relative importance of key enablers for emerging pharmaceutical products
Assignment Format : Typed submission on Turnitin 100% Instructions
The attached websites should be accessed https://www.merckgroup.com/investors/reports-and-financials/earnings-materials/2020-q4/en/2020-Q4-Report-EN.pdf and website https://www.merckgroup.com/en/annualreport/2020/. With reference to the Merck KGaA pipeline candidates please review the following :
Current position of Merck in the global pharmaceutical environment
Summarize its current commitment to Innovation and what balance of Innovation type are they following
Select 4 of its pipeline products and discuss them in terms of:
the unmet medical need they address, (15)
the technology platform they use , (15)
potential advantage and disadvantages of the products (15)
the commercialization strategy they each should follow. (15)
Clarity on the discussion statement with illustrated examples from students research and study on pharmaceutical emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Clarity on the discussion on whether a company can secure success with a pharmaceutical product following an Innovation strategy Clarity on the discussion on their tech. platforms, +/-, and commercialization strategy. Clarity on the example products with illustrated examples and justification.
20 20 40 20
Learning outcomes addressed and assessed in this assignment:
Critically assess and appraise an established pharmaceutical companys commitment to research , development and commercialization of pharmaceutical products addressing unmet medical need.
Evaluate the key factors that underpin a successful Pharmaceutical companys management of their research pipeline .
Grading Scheme for the Assignment
Criteria Descriptor Clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Clarity on the discussion on whether a company can secure success with a pharmaceutical product following an Innovation strategy. Clarity on the discussion on their tech. platforms, +/-, and commercialization strategy. .
Clarity on the example products with illustrated examples and justification
Weighting to total 100 20 20 40 20
(80-100) Exceptional clarity on the discussion statement with illustrated examples from students research and study on Pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Exceptional summary of the key determinants and themes based on a significant level of top quality research.
The submission demonstrates significant evidence of extensive reading of top-quality sources. Exceptional clarity on the discussion on whether a company can secure success with a pharmaceutical product following an Innovation strategy . Detail is very specific and illustrative . Accurate Data is quoted and reference from top quality sources.
These are clearly demonstrated and discussed Clarity on the discussion on their tech. platforms, +/-, and commercialization strategy Exceptionally well argued and illustrated position. Examples show innovation and creativity. These are clearly demonstrated and discussed Exceptionally well argued and illustrated position. Examples and justification show innovation and creativity.
(70-79) Very good clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Very good summary of the key determinants and themes based on a significant level of top quality research.
The submission demonstrates significant evidence of extensive reading of top-quality sources. Very good clarity on the discussion on whether a company can secure success with a pharmaceutical product. Detail is very specific and illustrative . Accurate Data is quoted and reference from top quality sources.
These are clearly demonstrated and discussed Very well argued and illustrated position. Examples show innovation and creativity. These are clearly demonstrated and discussed well argued and illustrated position. Examples and justification show innovation and creativity.
(60-69) Good clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Good summary of the key determinants and themes based on a significant level of quality research.
The submission demonstrates significant evidence of good reading of quality sources . Good clarity on the discussion Detail is specific and illustrative . Accurate Data is quoted and reference from quality sources.
These are clearly demonstrated and discussed Good clarity on the discussionWell argued and illustrated position. Examples show innovation and creativity. These are clearly demonstrated and discussed Well argued and illustrated position. Examples and justification show innovation and creativity
(50-59) Reasonable clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Reasonable summary of the key determinants and themes based on a significant level of quality research.
The submission demonstrates reasonable evidence of reading of quality sources . Reasonable clarity on the. Detail is specific and illustrative . Accurate Data is quoted and reference from quality sources.
These are demonstrated and discussed Reasonable clarity on thediscussion. An argued and illustrated position. Examples show modest innovation and creativity. These are demonstrated and discussed Reasonable clarity on the discussion. An argued and illustrated position. Examples and justification show modest innovation and creativity
(40-49) Adequate clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Adequate summary of the key determinants and themes based on a modest level of quality research.
The submission demonstrates adequate evidence of reading of sources. Evidence of research is very limited. Adequate clarity on the discussion. Detail is specific and illustrative . Accurate Data is quoted and reference from quality sources.
These are adequately demonstrated and discussed Adequate clarity on discussion. An argued and illustrated position. Examples show very modest innovation and creativity. These are demonstrated and discussed Some poor or limited examples show innovation and creativity..
Adequate clarity on the discussion. An argued and illustrated position. Examples and justification show very modest innovation and creativity Needs to select more from peer reviewed sources.
(30-39) Poor clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Poor summary of the key determinants and themes based on a inadequate level of research.
The submission demonstrates poorevidence of reading of sources. Evidence of research is very limited. The clarity is very poor and does need interpretation and analysis.
Significant elements of ‘cut and paste’ evident in the explanation. The information are referenced from extremely limited and/or unknown sources, blogs articles, Wikipedia, etc.
The clarity on the issues were inadequate and irrelevant. There is very limited detail, or very generic (significant possible cut and paste) detail .Some very limited data is quoted and reference from questionable sources. The discussion is very generic and very limited in value. The clarity of the discussion is inadequate, unrelated or very generic. Extremely limited discussion.The examples are poor and lack any creativity.
Poor clarity on the discussion.. Bereft of an argued and illustrated position. Examples and justification show very poor innovation and creativity
( 0-29) The clarity of the discussion and analysis is very poor and does need interpretation and analysis.
The explanation is poorly provided. Significant elements of ‘cut and paste’ evident in the explanation. and no evidence of research or explanation.
A significant lack of references of quality or relevance. Extremely limited evidence of a review of any relevant literature. The number and quality of references are very poor. There appears little evidence of an attempt beyond paraphrasing a list of articles and websites reflecting very poor-quality literature. There is little if any evaluation. Elements are missing or not complete. The clarity of the discussion is non-existent or does not answer the brief of the assignment.
Significant copy and paste or unrelated content. , unrelated or very generic. Extremely limited benefits and actions are identified but require significant explanation.
The clarity of the discussion is non-existent or does not answer the brief of the assignment.
 

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