Establish and Adjust the Marketing Mix & Responsible Financial Management - Management Assignment Help

Assignment Task

Task 1 – Knowledge QuestionnaireTask summary and instructions
What is this assessment task about? This assessment is a written questionnaire with a mix of objective and subjective questions.
The questionnaire is designed to meet the knowledge required to meet the unit requirements safely and effectively.
The questions focus on the knowledge evidence required for this unit of competency:
outline organisational policies, procedures, products and services related to marketing
describe principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix
outline and explain statistical techniques used to gather and analyse marketing information.
What do I need to do to complete this task satisfactorily? submit your answers to the questions within the set timeframe,
answer all questions as instructed,
answer all questions using your own words and reference any sources appropriately,
all questions must be answered satisfactorily.
It is advisable to:
review the questions carefully,
answer the questions using online research and the learning material provided for the unit and by reviewing real or simulated relevant business documentation (such as policies and procedures),
further research the topics addressed in each question.
Specifications You must submit to GOALS the
assessment coversheet,
answers to all questions,
references.
Resources and equipment computer with Internet access,
access to Microsoft Office suites or similar software,
learning material.
What will the assessor be looking for? Your assessor will be looking for demonstrated evidence of your ability to answer the questions satisfactorily, follow instructions, conduct online research and review real or simulated business documentation, such as policies and procedures related to project management.
Re-submission opportunities You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you with written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the task.
Answer all the questions below:
Question 1List and briefly describe three key features of each of the following items
(50-100 words/item):
Item Features
Select three organisational policy and procedures related to marketing (Appendix 1) and describe 1 feature of each.
Products and services related to marketing (See Appendix 2) Legislation related to marketing
(See Appendix 3. You could describe 3 features of one legislation related to marketing or one feature each of three legislation related to marketing) Organisational strategies
(See Appendix 4) Question 2Briefly describe the following principles and concepts of marketing.
(30-50 words/principle-concept)
Principle and concept Brief description
Consumer behaviour Buyer behaviour Marketing mix - Product Marketing mix - Price Marketing mix - Place Marketing mix - Promotion Marketing mix - People Marketing mix – Physical Evidence Marketing mix - Process Question 3Select, describe and explain the use of two statistical techniques that are used to gather and analyse marketing. (40-80 words/technique)
Statistical techniques Outline
Appendix 1 – Policies and ProceduresBrew Ha Ha Coffee Roaster
In 2015, Denis and Mirjana took over the café and in a relatively short time have transformed it from a good suburban café with great coffee to a top drawer inner city establishment that draws its wide customer base from happy locals to serious coffee aficionados who came for the coffee and stayed for the food, ambience and the buzz. The marketing objective of the business is to build the brand as a unique inner city ‘hip’ café with great ambience and gourmet food and real coffee.
Marketing and Communications Policies and Procedures BREW HA HA
Media planning and procurement policy and procedure
Purpose The purpose of this policy is to ensure the acquisition of media for marketing and advertising purposes is carried out consistently, fairly and transparently and in accordance with the business requirements.
Scope The scope of this policy covers the media for marketing and advertising purposes by employees and contractors of BREW HA HA .Resources Specific principles for the implementation of this policy are available below.
Responsibility Responsibility for the implementation of this policy rests with employees and management of BREW HA HA with responsibility for purchasing media.
Relevant legislation etc. BREW HA HA will adhere and comply with:
Australian consumer Law and marketing communications
Australia’s do not call register for telemarketing
Privacy legislation in Australia
Anti- spam legislation
Advertising standard regulation in Australia
Intellectual property in Australia: Trademarks, patents, and copyright
Updated/authorised2018. BREW HA HA Directors
Principles governing procurement of media process
1. Probity and ethical behavior
The principle of probity and ethical behavior governs the conduct of all procurement activities. Employees who have authority to procure goods and services must comply with the standards of integrity, probity, professional conduct and ethical behavior. Employees or directors must not seek to benefit from supplier practices that may be dishonest or unethical.
2. Value for money
Value for money is the core principle underpinning procurement. Contracted organizations must be cost effective and efficient in the use of resources whilst upholding the highest standards of probity and integrity. In general, a competitive process carried out in an open, objective and transparent manner can achieve best value for money in procurement.
3. Non-discrimination
This procurement policy is non-discriminatory. All potential contracted suppliers should have the same opportunities to compete for business and must be treated equitably based on their suitability for the intended purpose.
4. Risk management
Risk management involves the systematic identification, analysis, treatment and, where possible, the implementation of appropriate risk mitigation strategies. It is integral to efficiency and effectiveness to proactively identify, evaluate, and manage risks arising out of procurement related activities. The risks associated with media procurement activity must be managed in accordance with the organization’s risk management policy.
5. Responsible financial management
The principle of responsible financial management must be applied to all procurement activities. Factors that must be considered include:
the availability of funds within an existing approved budget
staff approving the expenditure of funds strictly within their delegations
measures to contain costs of the media procurement without compromising any procurement principles.
6. Procurement planning
In order to achieve value for money, each media procurement process must be well planned and conducted in accordance with the principles contained in this document and comply with all of the organization’s policies and relevant legal and regulatory requirements.
When planning appropriate media procurement processes consideration should be given to adopting an approach, which:
encourages competition
ensures that rules do not operate to limit competition by discriminating against particular suppliers
recognizes any industry regulation and licensing requirements
secures and maintains contractual and related documentation for the procurement which best protects the organization
7. Buy Australian made/support for Australian industry
Employees who are involved in media procurement activities must make a conscious effort to maximize opportunities for Australian media and media suppliers to provide products where there is practicable and economic value. In making a value for money judgment between locally made and overseas sourced goods, employees are to take into account:
whole of life costs associated with the good or service
that the initial purchase price may not be a reliable indicator of value
the record of performance and delivery of local media suppliers
the flexibility, convenience and capacity of local media suppliers for follow on orders
8. Pre-registered list of preferred media suppliers
BREW HA HA shall maintain a pre-registered list of preferred media suppliers, following a request for expressions of interest and an evaluation of the submissions. Media suppliers can request to be evaluated for inclusion on the existing pre-register list at any time.
All purchases under $2,000 may be made from preferred media suppliers without undertaking a competitive process. Purchases above $2,000 where a preferred media supplier exists should include a competitive process if 

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