Establish and Run a Viable Wedding Planning Service Introduction During this Lesson - Management Assignment Help

Assignment Task:

Task:

Task 1:

• The name of your business

• 100-150 words on your target market Question 2Submit your answers to Set

Task 2.Question 3Submit your site map.

PLANNING YOUR WEDDING BUSINESSLESSON AIM:

Establish and run a viable wedding planning service introduction During this lesson, we are working on the assumption that you are living in a society which has reasonable access to the internet and in which web marketing is the primary source of marketing. If this is not the case (we do have students all over the world and often in very remote areas), and is not likely to be the case in the near future, you can adjust the set tasks to suit your society. Perhaps focus more on the printed brochure rather than the web design aspect. We will also assume you are doing this course so you can start your own wedding planning business. Before you get to the logistics of timetabling your first wedding and calming down your first couple, you get to dream a little. The planning phase of your business can be the most fun as you get to create this fabulously successful venture in your mind. What will you call it? What will your corporate colours be? What will your logos and stationery look like? Who will your clients be?

DESIGNING A HOME PAGE

Important key features to remember when creating the first point of contact for the customer to the website are:

• The company name should be prominent and easy to read. Contact details like phone numbers and emails should be either on the home page, or clearly accessible from a link, e.g. a page called “Contact Us”

.• Don't waste the customer's time. Many internet users are time starved and they want to get to what they are looking for as soon as possible.

• The home page should not confuse the audience but at the same time have enough links for the customers to be able to find what they are looking for. A general rule, called the “3 click rule” suggests that a user should be able to find what they are looking for with no more than 3 clicks

.• The colours used in the layout should be pleasing to the eye and should make the content easy to read. If you already have a colour scheme or logo and images to use, then include them on the website.SITE MAPSA good initial site plan will minimise problems in the future. The site plan is a diagram which explains what is on each “page” and how they link to each other. This usually entails a picture of the home page and a couple of other key pages, for example “Contact Us” and “Our Products”. Working this out well before meeting with a web designer will be very helpful.The diagram below shows a very basic site map.

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