Establish Marketing and Communication Profiles in Real Estate - Management Assignment Help

Assignment Task

Assessment Declaration
This declaration only needs to be completed if you are not submitting your assessment online.
This assessment is my original work and no part of it has been copied from any other source except where due acknowledgement is made.
No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned.
I understand that plagiarism is the presentation of the work, idea or creation of another person as though it is your own. Plagiarism occurs when the origin of the material used is not appropriately cited. No part of this assessment is plagiarised.

Submit the following documents:
Part 1: Agency profile
Part 2: Personal profile
Part 3: Property profile
Part 4: Email to management.
Note: The profiles may be in one of several formats, including:
a document.
a video or link to a video, including the script used.
Follow the video recording instructions (pdf) to record your video.
another suitable format.
It is important that you keep a copy of all electronic and hardcopy assessments submitted to TAFE NSW and complete the assessment declaration when submitting the assessment.
What do I need to do to achieve a satisfactory result? To achieve a satisfactory result for this assessment all questions must be answered correctly and all items in the assessment checklist must be marked satisfactory.
What do I need to provide? Computer with internet access, and Microsoft Office.
What will the assessor provide? Access to the learning platform as required (Learning Management System).
Due date and time allowed Fully online students should refer to their Training Plan for due dates, other students should refer to the Unit Assessment Guide for due dates.
The indicative time to complete these parts is approximately four hours.
Supervision This is an unsupervised assessment. Your assessor may ask for additional evidence to verify the authenticity of your submission and confirm that the assessment task was completed by you.
Assessment feedback, review or appeals Appeals are addressed in accordance with Every Student’s Guide to Assessment.

Specific task instructions
You created a report in Assessment 1 for how you will approach creating the marketing profiles for your workplace or Azure Beach Realty Group (ABRG). Management has approved your approach so you can now go ahead and create the profiles, using your report to help you.
You can look at the following profiles as examples to help you with this assessment, as well as your own research:
NSW properties listed on realestate.com.au
NSW properties listed on LJ HookerProperties listed for sale on Century 21Company profile for Benchmark NationalCompany profile for Raine & Horne
Staff member profiles for Prestige ProfessionalsStaff member profiles for ProfessionalsYou must use a different marketing method for each of the profiles. Choose your methods from those outlined in your Marketing Report. The profiles may be displayed on the company website or printed, so they may be written documents with photos, video with dialogue, or other appropriate formats.
If you create a video, you must appear in the video at the start and state your name and TAFE NSW student ID number. You must also submit the video script that you used.
Note that you’re not being assessed on your design or video skills – the content of your profile is the most important part. However, any videos submitted must have satisfactory audio and visual quality – for example, sound is clear and capable of being heard, video is not dark.
Part 1: Create an agency profile
Create a marketing and communication profile for ABRG, which is designed to engage the community and meet their expectations (350 - 500 words).
Use information from your selected workplace or the scenario, the example company profiles in the links on page 6, as well as the following additional information:
ABRG is diversifying into regional areas where they’ll be performing the roles of a buyer’s agent, business broking, and stock and station agent.
They are a member of the Real Estate Institute of Australia
They sponsor the local soccer club, the Wollongong Wanderers
They regularly donate to worthy causes, including the local primary school and church.
You may also invent other information that you feel is necessary or beneficial.
Include a brief general description of the following types of real estate services that your workplace or ABRG currently offers, or will be expanding into: (30-40 words each)
Property sales and auctions
Property management and leases
Buyer’s agent
Business broking
Stock and station agent.

Part 2: Create a personal profile
Create a marketing and communication profile for yourself, as a Property Officer working for a selected workplace or ABRG. (150 - 300 words)
This must be designed to attract potential clients and meet their expectations. You may invent and/or use real information about yourself, however it must be ethical and reflect your personal practices in a work situation. Consider the qualities you would represent if working as an agent and how you could show that to clients. You must include the following in your profile, you may add any other information you find suitable:
Awards
Membership of industry bodies
Qualifications
How long they’ve worked in real estate
Specific skills
Benefits and advantages of retaining their services e
Personal traits
Contact details
Wording should be friendly and professional
Personal Ethical


Part 3: Create a property marketing profile
Create a marketing and communication profile for a property that is designed to engage clients and meet their expectations. (150 - 300 words)
Include the following:
Headline
Features and benefits of the property (at least 6 points in either sentences or dot point format) (70-80 words)
Price range (needs to accurate for property)
Property address
Open for inspection details
Engaging description (40-70 words)
Appropriate call to action with contact details.
Fabricate any information that you feel may be necessary or beneficial.
 

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